About Nutivio
Food labels, made easy to understand
Our mission
Better everyday choices, one product at a time
Labels are written for regulators and marketing teams. Nutivio translates them into something you can use in a few seconds at the shelf, and points to better options when there are some.
Independence
How we stay on your side
Funded by the people who use it
Nutivio’s income comes from Premium subscriptions. There is no advertising and no paid placement, and no brand can pay to change a score or appear as an alternative.
The same rules for every product
Every score is calculated from the label with one published, versioned method. When the method changes, the new version is documented and every product is recalculated.
Explained, not just rated
Each score comes with the reasons behind it — nutrition, additives and processing — so you can decide what matters to you.
Private by default
What you scan is yours. We never sell or share it, use no third-party advertising trackers, and delete your data when you delete your account.
Open data
Built on open, correctable data
Product information comes from Open Food Facts, a collaborative database anyone can improve. Reports from Nutivio users are reviewed and corrections are applied openly.
How a score is made
Up to 65 points for nutrition, 20 for additives and 15 for processing. Missing information lowers confidence instead of being treated as healthy.
The full scoring methodWho’s behind Nutivio
People you can reach
Nutivio is built and operated by TASKWREN LIMITED, registered in England & Wales (company number 17389116). You can reach us from the Help centre in the app or through the contact page, and product reports go into a review queue.